“What makes content engaging is relevancy. You need to connect the contact information with the content information"
Digital Marketing or any marketing for that matter, must be about the audience first and the brand second. As points of connections, environments, devices and the like increase, the attention span and time to engage your target audience decreases. Creative, messaging platforms, strategy, and tactics must work across an organic continuum that allows users to engage in the hyper-relevance they demand and allow brands the ability to use real-time metrics to constantly define and refine.