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“You’ve got to start with

  the customer experience

  and work back toward

  the technology, not the

  other way around."

Steve Jobs

In this omnichannel environment where users are being bombarded with a slew of content vying for their attention, if you deliver an experience that does not resonate with what the user is looking for, simply put, you not only stand the risk of losing them, you stand the risk of losing their advocacy and brand loyalty.

Information Architecture, User Flow Maps, Persona Maps, Usability Testing, Prototype Creation

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